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The Art of Persuasion

Winning Without Intimidation

By Bob Burg

Rating: / 5 | Language: en

Overview

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. Coverage includes: making people feel important; everything is negotiable; dealing with difficult people; what sets you apart from the rest; and nuggets of wisdom. --

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